In this day and age of rising consumer conciousness, people are wanting to know more about where their goods are coming from and we think that is ACE. Transparency being the name of the game, did you know you can ask me, at any time, anything you'd like to know about the garment you're looking at? Where is was made and by whom? What happens to waste fabric? What kind of chocolate I favour and which window to post it through?
In all seriousness though, if you have a niggling question about the label Aida Maeby or the NZ fashion industry as a whole, please, by all means - ask away! Maybe one day chain stores will be open and honest about their business choices and we'll know the true cost of their goods, but that day won't be today. So I hope you'll take me up on my offer.