News / feel good factor
There's been a lot of talk lately regarding ethics (and lack thereof) in our fashion industry. Claims are made, confusion is created, and the already muddy waters of trying to vote for the world you desire with your shopping dollar become even harder to navigate.
We were thrilled to be included in The Spinoff's recent piece written by our friends at The Good Trend, highlighting five emerging designers working in a space of purpose and care - our numbers aren't huge (yet) but our hearts are! Go and check it out if you need some inspiration for your next purchase.
Time to come clean.
I have mixed feelings about comparing businesses to others. None of us are perfect, none of us claim to be, and we certainly all stumble on our journeys towards creating pieces which do as little harm as we can manage. WORLD's recently publicized trip into PR hell (if you haven't heard, you can read all about it here) has been a boon to businesses like mine: suddenly, the talk starts revolving around small companies who can trace their production without fault or fear of mistake, and who have the luxury of only having to keep track of thirteen production lines at a time, rather than three hundred.
When you email Aida Maeby, that's me who answers. I know where everything I sell is made, because I drive the work there myself. I cut all of it, I sew part of it here in our workroom. I am the one who stands with the sewing contractor and negotiates pricing that is both fair and sustainable for both parties. I am also the one who knows there is no perfect, there is only trying to be better - because if you are willing to pay me for my product, my commitment to you means I need to do the best I can (if I want to sleep at night. Which I do.).
Personally, I would much rather we had these conversations in a way that doesn't bounce off the failings of others. My success shouldn't depend on someone else's failure. That being said, these conversations need to be had in order to turn this hulking, pollution-ridden fast fashion nightmare around. If the only way we can shine a spotlight on the people who are trying their damnedest to do right by everyone is by creating a buzz around those who could (and should) be doing better, then I'll stand in that spotlight with head held high.
Here's to asking questions and getting answers.
Today is July 14th. Fourteen whole days and counting without a grain of refined sugar, a drop of alcohol, or a desperate trip to the fish and chip shop, thanks to the urging of my sister in law Sarah (btw, if you're ever in need of any fitspo, her last video is of her doing chin-ups with 12kgs tied around her waist. The things she can do with her body are fucking a-ma-zing).
Now, I'm not the most obvious candidate for Junk Free July; I have been known to eat an entire packet of TimTams single handedly after dinner, I will eat gummy worms whilst hiding in the pantry, I've started fist fights over who gets the last four squares of black forest chocolate (wait, I think that actually MAKES me the most obvious candidate? . . . hmm.) I steal the marshmallow from the boys' fluffies, calling it Mum Tax, AND THEY LET ME because they know not to try and get between me and the marshmallow.
I make close to 100% of our meals from scratch and I'm not a big drinker, but sugar is deeeefinitely a problem for me. Had a shitty day? Here, have some chocolate. Accomplished heaps of tasks today? Congratulations! Have some cake! You know the story. Feelings have been eaten for a number of years now and although I look alright from the outside, I'm not sure what things are running like on the inside.
Come with me now to a world without sugar - I know, it sounds like not much fun, right? But it is! I'm dead square in the last ten days of sampling for next winter now, and I've not felt the pull of a nanna nap all this time. A single bliss ball with coffee at 10.30 is the absolute best thing I've ever tasted - generally I'd be eating four or five "because they're good for you", but now I'm considering the glucose/fructose values of the dates inside them and deciding that one will definitely satisfy. And this, in 14 days! From the girl who has had dessert while out with friends and then asked to see the dessert menu a second time!
1.The world will not end if I go to bed slightly hungry.
2. If I'm not keeping my brain running on a constant diet of junky snacks, I can actually work whilst hungry (previously unheard of).
3. Yes, unrefined ingredients cost more, but you eat less of them and so they last longer.
4. It is possible to go to a restaurant with your husband and friend and watch them both eat cheesecake.
5. It *might* be possible after this month that I can regulate myself instead of trying to eat all the candy before someone else gets to the candy because then I would get less candy and I need that candy more than you do so GIVE IT.
6. Crunchy roasted broad beans with sea salt and balsamic vinegar will cure what ails ya.
If I can do it, beeeeelieeeeeeve me, anyone can. Thank you Sarah!!
In this day and age of rising consumer conciousness, people are wanting to know more about where their goods are coming from and we think that is ACE. Transparency being the name of the game, did you know you can ask me, at any time, anything you'd like to know about the garment you're looking at? Where is was made and by whom? What happens to waste fabric? What kind of chocolate I favour and which window to post it through?
In all seriousness though, if you have a niggling question about the label Aida Maeby or the NZ fashion industry as a whole, please, by all means - ask away! Maybe one day chain stores will be open and honest about their business choices and we'll know the true cost of their goods, but that day won't be today. So I hope you'll take me up on my offer.